SNS Bank

Our aim was to remain in control of our marketing campaigns, while saving some time on the set-up.

Many of our campaigns are repeated with only minor adjustments, for example in the interest rates. So we wanted to be able to make those small adjustments ourselves. Web2Connect has enabled us to do just that'Using Web2Connect has led to a significant reduction of the start-up time for our DM campaigns.'

The marketing department of SNS Bank regularly launches marketing campaigns through a number of different channels. Jurriën Kamst, Head of Client Contact Marketing at SNS Bank: "Our aim was to remain in control of our marketing campaigns, while saving some time on the set-up. Many of our campaigns are repeated with only minor adjustments, for example in the interest rates. So we wanted to be able to make those small adjustments ourselves. Web2Connect has enabled us to do just that."

User-friendly web interface

Jurriën Kamst explains: "We wanted a user-friendly online web interface. This made the decision to go with AddComm Direct very easy: Our marketing people can use Web2Connect to set up DM campaigns easily and at any time from their own desks. We upload the files, make the required selections, choose the right template and enter the copy and variables. We then check and approve the trial prints, select the attachments and envelope and put the order into production. We can also use Web2Connect to follow the status of the project. We have full control of the DM campaigns at all times.'

Process management

Jurriën Kamst is very positive about the approach used by AddComm Direct: "AddComm is proactive and works with a transparent price model. The online possibilities enable us to improve our communication."